Agency: BAAS
Client: Snapchat
Role: Strategist, Senior Account Manager, Project Management, PR Support
Amsterdam Light Festival is an annual open art festival that celebrates light art the heart of Amsterdam amongst the canals and these sculptures only come alive at night. The 10th anniversary edition ran during covid lock-down, meaning that the amount of people who could see the sculptures at night was very limited. The challenge we face was how can we make sure we can get the most out of the day and let people experience the magic in a memorable way.
We offered the solution. Together with Snapchat we would bring five iconic sculptures to live using augmented reality (AR). During the day, the installations are almost invisible, but visitors could scan Snapcodes placed near the sculptures to unlock a special Snapchat Lens that would change day into night and bring the light installations to life.
We managed to extended festival visibility into daylight hours, boosted the audience with AR storytelling, elavated Snapchat’s role in combining culture, creativity and tech and gained considerable media coverage (Parool and Mashable) and organic buzz.
