Agency: BAAS
Client: Sony Interactive Entertainment Benelux (SIEB)
Role: Strategist, Senior Account Manager, Project Management, PR Support
PlayStation challenged us to make the launch of Marvel’s Spider-Man 2 their biggest entertainment release ever!
What other way than to bring Spider-Man, one of Marvel’s most popular super heroes, to the cinema and create a big red carpet event. However, in stead of stars populating the red carpet, we reserved spots for the players, they are the true stars of this special evening.
The 300+ guests (fans, media, influencers and ceberities), were able to go hands-on with the game and where treated to a special panel discussion. Where four Spider-Man fans would chat about the game, the cultural phenomenon he is and what it has meant for them individually when growing up.
