Agency: BAAS
Client: Nothing
Role: Strategist, Sr Account Manager
My team led the introduction of the consumer tech brand Nothing in the Benelux market. Launching a new brand is never easy, especially when the debut product is entering an overcrowded market of in-ear headphones.
We worked closely with Nothing to craft the story that would resonate well with the Benelux market. And would generate strong media coverage for their first product, Nothing ear(1).
With a strong story centered around design, audio quality and a great price point we established Nothing in the Benelux market.
The result? Over the course of just 3–4 months we generated an estimated 6.15 million impressions with great reviews all around from established Dutch tech media such as Bright and Tweakers. The launch laid a strong foundation for Nothing’s next product: Nothing phone (1).
Our continued PR efforts resulted in over an estimated 10 million impressions gained within a period of 2 months. Establishing Nothing’s presence in the Benelux and paving the way for teir future product launches.
