Agency: BAAS
Client: Sony Interactive Entertainment Benelux (SIEB)
Role: Strategist, Project Management, PR Support
For the release of LEGO Horizon Adventures my team did not only support the release with a review program, interview ops, general media outreach and influencer activities, we also supported Sony Interactive Entertainment Benelux in content creation for their owned channels.
SIEB challenged us to create content for their local social accounts that would resonate with their audience, sparking engagement and needed to be a brand fit for LEGO as well as PlayStation and the studio responsible for the game, Guerrilla.
We found a perfect way to marry all those elements by collaborating with Dutch LEGO builder (Ernesto Lemke) to re-create the artwork of LEGO Aloy (the main character) in a LEGO mosaic. Creating various clips for social consisting of teasers and ending the whole process with a video talking about the process, LEGO and the game.
This resulted in an uptake in engagement on the PlayStation_nl Instagram as well as the Youtube account.
