Agency: UNGA
Client:Carrefour France
Role: Project Management, Studio Manager
Carrefour set out to increase awareness about healthy eating because 30% of children in European countries are overweight or obese. Engaging children and families with a collectible promotion that makes shopping enjoyable and fulfilling is the aim.
Challenge accepted. We created a special campaign called Mange Comme Un Champion (or Eat Like A Champion) to support Carrefour’s goal of assisting families in eating better. The program used the thrill of football to encourage families to adopt healthier eating habits while combining enjoyment and educational value.
Football players from different clubs and national teams came together under a single, potent idea for the first time in a loyalty campaign. However, it didn’t end there. By personally inviting families to participate in the campaign via their own social media accounts, these athletes sparked a surge of enthusiasm and involvement throughout Europe.
The 105 exclusive stickers, which featured 35 football stars from 12 different countries, were highly sought after by football fans. Carrefour combined the excitement of the game with loyalty rewards to transform the shopping experience into a celebration of sport throughout the campaign.
Mange Comme Un Champion caused a stir in the industry in addition to being a hit with Carrefour, families, and football fans. The campaign won an International Design Award in the Toy Design; Toy for Teens category, demonstrating its impact and inventiveness on a global scale. Additionally, because of its creative and sustainable approach to engagement, it was also nominated for Best Eco-Loyalty Initiative at the 2022 International Loyalty Awards.
