Agency: BAAS
Client: Sony Interactive Entertainment Benelux (SIEB)
Role: Strategist, Senior Account Manager, Project Management, PR Support.
For the release of Stellar Blade, a PlayStation first party title with Korean roots. Yes we supported the launch with press room activities such as: a review program, interview ops, general media outreach and influencer activities, we also set up an activation.
Sony Interactive Entertainment Benelux challenged us to hightlight the game’s cultural DNA. And we created a two-part experience that would showcase the Korean creativity.
First we teamed up with four TikTok creators to create a Stellar Blade dance, inspired by the games original track by Korean singer-songwriter BIBI. The result? A blend of gaming and K-pop energy that was a highlight on the social feeds.
Then we took over Hongdae, a Korean street food gem in Amsterdam. For five days — including King’s Day, the city’s biggest celebration — the restaurant transformed into a Stellar Blade haven: custom menu, exclusive merch, and a full-on visual takeover.
Then we collaborated with Hongdae, a Korean street food restaurant in the heart of Amsterdam. For five days, including King’s Day (the city’s biggest celebration), we transformed the restaurant into a Stellar Blade haven. Which had a custom menu (with exclusive merch) and the restaurant had a full-on visual takeover.
From K-Pop music and dance to street food, we brought Stellar Blade to life, the Korean way.
